My PR class this semester is responsible for the planning, promoting and running the Relay For Life kick-off. This kick-off happens in the fall and is the beginning of the fundraising for the big event in the spring. I am a huge supporter of the American Cancer Society and was extremely excited when I found out that we would be putting together one of their main events!
Our class broke up into 5 groups of 3 (through the method of PR fantasy football) and came up with five different pitches to present to the RFL committee. The ACS overall theme for this year was 'celebrate another birthday'. Each group did a spin off of the theme and created a slogan, logo, invitation, menu, decorations, and budget that was presented to the committee in a packet.
My group (aka team cupcake) came up with a creative idea to have a fun and simple birthday celebration. Our slogan was 'Pin the Cure on Cancer' using the logo as a birthday button. Everything that we came up with was personal, simple, and completely incorporated what Relay For Life is all about. We designed a special lighting ceremony using cupcakes and birthday candles. For decorations we used 26 3-foot birthday candle replicas to represent the 26 years RFL has been around. We also came up with a 'hassle free' menu option and created a birthday card making station where guests could make bday cards for cancer patients. I thought our group did a wonderful job thinking, organizing and presenting the pitch.
In the end the committee ended up picking a little bit from every group because they liked all the ideas. I felt honored that after combining all of the groups, the majority of our ideas will be used in the actually kick-off dinner.
In terms of PR I thought this was a good learning experience of how to put together a pitch a present to a client. In real life I do not think a client would pick 5 companies to merge together to do an event, but I do believe that it is also a good learning experience on how to fit together different puzzle pieces in order to get the puzzle that the client wants.
I am very excited to see the end result and to frost over 100 cupcakes!!
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