Tuesday, June 15, 2010
When one door closes and an internship opens....
As one door closes, another opens...3 days before graduation I found out that I did not get my dream internship at MS&L (pr agency) in Atlanta. As this door shut firmly in my face, another started to peak open when the HR director contacted me about a possible internship at one of their pro bono clients, a non-profit volunteer agency in Atlanta called Hands On Atlanta. I accepted the invitation and say no more my journey began....
First I had 'mini' interview with the coordinator for the HOA account at MS&L, (not going to lie, it was really great to be back at MS&L, even the front desk man remembered my name! really great people that work there!) then after a wonderful reccomendation from MS&L, I interviewed with Hands On Atlanta. Immediately after interview I was offered the internship. Of course I graiously accepted and was literally jumping for joy at the fact that my summer now had direction to it!
Patience is a virtue my friends and good things come to those that wait....more to come on my exciting internship adventures!
Wednesday, May 5, 2010
10 Things that I Learned
Monday, May 3, 2010
PR for Dance!
Last weekend I was in the Dance Minor Spring Concert at GCSU. This year I not only a dancer, but also a choreographer as well! This video is a presentation of my hard work all semester that I did on top of school work and everything else that I had going on!
Thanks to all my dancers and lighting designer for your hard work as well! I have always been a patron of the arts and this video is my campaign for my dance! Dance is such an important part of who I am and I love the opportunity to share it with everyone who is interested! Enjoy!
Wednesday, April 28, 2010
A Change of Tide
Tide, a Procter & Gamble company, has shown a corporate responsibility ethically and environmentally. One of the ways Tide works to give back to people in need is with their Loads of Hope program. Tide has worked to reduce their footprint on the world through packaging, production and by producing an energy efficient product. By finding ways to be socially and environmentally responsible, Tide has created a great presence of corporate responsibility in the business world.
Loads of Hope is a relief effort that provides victims of natural disasters with a way to have clean clothes. Tide offers two ways for victims to receive clean clothes: a) they wash and dry clothes with their Loads of Hope truck and b) by handing out free bottles of laundry detergent. One Loads of Hope truck has 32 energy-efficient washers and dryers. The truck has the capability of producing 300 loads of laundry a day, which is about the average number of loads that an American family produces in a year. Tide washes, dries and folds all of the clothes for the victims for free. To raise money to provide these efforts Tide sells vintage Tide t-shirts and special ‘yellow cap’ bottles of laundry detergent. In the last three months, Tide has also has raised a total of $410,000 for Haiti with the sales of their vintage t-shirts.
The relief program began four weeks after Hurricane Katrina hit New Orleans. Since then Loads of Hope has teamed up with Feeding America to offer relief to a variety of locations across America. So far, Loads of Hope has supplied relief to 6 locations in America ranging all the way from Fargo, ND to New Orleans, LA. As a way to reach out further to their consumers, Tide has uploaded videos of Loads of Hope in action, which is a great way to boast the public relations and media coverage on their relief efforts. From a social media standpoint, Tide has created a ‘tidal wave’ of interest on the internet with a presence on Facebook, Twitter and consumer blogs. The word of this relief effort was spread very quickly across the several social media channels. One of the quickest and most efficient ways to boast a company’s reputation is by word of mouth, and Tide achieved just that with the Loads of Hope campaign.
Tide also has joined forces with Frigidaire who has helped to provide the energy-efficient washers and dryers for the Loads of Hope truck. Not only is this relief effort helping people, but it is also helping the environment because these energy-efficient machines use 70% less water then a regular washer. The Frigidaire washers also kill 99.9% of bacteria while washing the clothes. By offering clean clothes to victims in an energy efficient way, not only is Tide showing corporate responsibility ethically, but also environmentally.
Another way Tide has shown responsibility toward the environment is with their product. Tide Cold Water is a laundry detergent that is specially made to wash clothes in cold water, which saves both money and energy. Consumers can save money and energy because they will not have to pay for the energy that it would take to heat the water. The detergent also incorporates ingredients that are safe for the environment and Tide Cold Water is the first laundry detergent to earn the Green Good Housekeeping Seal.
Tide also is contributing to helping the environment by using 80% less water in their liquid detergent. By creating a more concentrated formula, Tide is able to use less plastic in their packaging. The environment is not the only thing that Tide is looking out for; the company has created a great line of detergents with the consumer in mind. Tide HE, combined with high efficiency washers, gives consumers more loads of laundry while using less water and detergent. Tide Pure Essentials uses baking soda and other natural ingredients for consumers that want a more natural detergent that gentle on their clothes. Tide has also come up with a detergent without using dyes and perfumes for consumers with sensitive skin.
Tide has found a way to become more then just a reliable detergent. Through the Loads of Hope program, smarter ingredients and better packaging, Tide has incorporated a strong corporate reasonability into their company culture. So far, they have won an award for taking responsibility in helping the environment, and found ways to channel wanted help for victims in needs. With strong foundations in corporate responsibility, Tide will soar to new heights in finding ways to help those in need and the environment.
Monday, April 26, 2010
Digital Bridges Open House
This video is proof that our group was able to pull through a successful campaign, even though we had a rocky start!
Our goal for this new event was to get a 100 people through the door. We met our and more with the final head count being 383! This event also generated business interest between Digital Bridges and local schools, businesses and restaurants. The traffic on Digital Bridges Facebook and Twitter page also increased due to the increased awareness.
Although our campaign started off to a rocky start with all the changes, it definitely ended with a successful, and memorable campaign!
Monday, April 19, 2010
MS&L Intern Challenge Day
Thursday, April 1, 2010
A couple days before spring break I found out that I was selected to attend Intern Challenge Day at MS&L Worldwide in Atlanta. The first challenge was to create a video about yourself to use as your introduction. The only limits for the video were to include your name and major, and it could only be 60-90 sec long. Everything else was up to your own creativity!
Over spring break I went to Disney World and decided that this would be the perfect setting for my video! This video incorporates my creativity, and personality.
I would like to thank everyone who helped with the video and I hope you enjoy!